AI has moved past experimentation and into everyday business reality. From how decisions are made to how creativity is produced and measured, it’s reshaping not just what companies do, but how they’re ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

Waterbucket's new patent transforms dynamic product ads (DPA) with "As low as" price overlays, boosting engagement across all marketing channels. Price is what people use to decide if they're ...