Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

We all know by now that the easiest, quickest and most effective mobile marketing tool is text messaging. SMS also has the widest reach because every one of the more than 5 billion mobile phones on ...

Fully understanding how to communicate with your customer has always been a fickle and confusing feat. Are emails more appropriate? What about SMSing? Is social media a better option? The options are ...