Bitly, famous for its ubiquitous link-shortening service, has announced new deep-linking functionality designed to help marketers increase mobile app engagement and installs. The New York-based ...

Bitly, the popular link management platform, was in a little bit of a rut in 2013. Though they were doing well, link shortening was fast becoming an impacted space, and just shortening links wasn’t ...

Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real ...