Wondering how long your marketing emails should be? Here’s what consumers say — so you can send them exactly what they like. As the CEO of a B2B email marketing company, I often hear from customers ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...

AI email assistants are crafting perfect, tailor-made messages with minimal human input. But some people are now worried their emails sound too perfect — including people who work in tech. Composing ...