Don Murray is cofounder of Safe Software and has spent his career helping organizations bring life to data to make better decisions. More than ever, a business' ability to make swift, informed ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

Imagine a retail merchandiser sitting at breakfast when her phone buzzes with a proactive alert. Overnight, social media chatter around a celebrity’s post has sent demand for neon sneakers soaring.

Visibility drives trust. End-to-end transparency empowers teams to make better decisions and maintain clean data. Data is the lifeblood of business operations. Whether companies rely on monolithic ...