After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...

AI chatbots are not created equal. Chatbot developers at competing companies often place a different emphasis on what gets suggested, the sources that are used, and how they intend the user to act on ...

We do keyword research, analyse markets, and publish landing pages and blog posts. The goal? To attract clicks, convert users, and climb the rankings. But what happens when that stops working? The ...

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

Alexa Scarlata does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...