Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns. Thanks to its vast trove of data ...

What Defines an Anonymous Email? Standard email is designed to be a two-way, identifiable communication system where both sender and receiver know with whom they are in correspondence, but standard ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...