Google has scrapped its plans to protect Chrome users from third-party cookies, four and a half years after it first promised to implement the privacy feature. The web browser remains the most popular ...

LONDON — Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online.

Google has been talking up a post-cookie future (in the browser sense, not the diet sense) for years now. But it seems like the company isn’t as confident as it used to be in its ability to completely ...

Chavez said it will continue enhancing tracking protections in Chrome's incognito mode, such as launching IP Protection later this year, and will continue working on features like Safe Browsing, ...

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Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. When users “cannot clear” unique tracking identifiers and “cannot ...

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking ...

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...