When speaking with students about pursuing academic goals or finding potential mentors, Candis Watts Smith, Duke Vice Provost for Undergraduate Education and a Professor of Political Science, often ...

Forbes contributors publish independent expert analyses and insights. I write about transformative work practices for a changing world. We spend countless hours sending emails, crafting responses, and ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...