In a world where grocery prices fluctuate and shopping budgets are stretched, understanding unit pricing can be your secret ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

John Turner is the founder of SeedProd, a popular coming-soon page solution used by over 800,000 websites. When I first started my software company, I wasn’t quite sure how to price my product. This ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

While the FTC investigates and Congress vacillates, one state lawmaker is ready to put up some protections for online ...

Shopping has always been a battle. Companies work hard to convince you that their product is better, while also trying to ensure you pay the highest possible price for your purchase. That’s fair ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...

Imagine you need to buy a airline ticket for your cousin’s wedding. You find what you think is the best price available to your destination. But the airline you chose charges for a carry-on, which isn ...

When you're at the supermarket, do you wonder how much much tuna you're getting in a can? A series of popular social media has been comparing how much food there is in some packaged items.

A few years ago, our team was preparing to launch a major update when we hit an unexpected snag. The accessibility team flagged that our new voice search feature—while technically impressive—was ...

Kristina Byas is contributor at Investopedia. As a personal finance expert, she has lent her insights and knowledge to numerous financial publications. Her articles have helped readers navigate the ...