A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.

Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it should be considered for both SEO and website accessibility.

How To Optimize Website Architecture For SEO Organize your website in a way that allows your users (and search engine robots) to get easy access to your content.

Crawlability refers to how easily search engines access your site. Learn what it is, why it matters, and how to fix crawl issues that hurt SEO.

That’s breaking. Google’s demo of its new AI-fueled search engine heralds a new phase of search that will throw the page’s central role in publishing strategies into question.

And even if we had known, would we have just stuck with Google since its search engine was set as the default? I decided to test how easy or hard it really is to switch to a different search engine.