Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. From digital ads to SEO campaigns, marketing teams pour a lot ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...

At its core, credit card EMI conversion lets you transform a large transaction into a series of monthly payments. Instead of ...