After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

The aphorism that “content is king” creates an expectation that if content is “good” then traffic will come. Sites with royal content don’t always rank as well as they should. I’m going to show you a ...

Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...