Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. What if your perfect business buyer isn’t someone you’ve never ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Microsoft is having a big Copilot problem. PCWorld reported last month that the company’s flagship AI Assistant holds only ...

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Consumers today are no longer giving their attention or ...