LinkedIn's algorithm prioritizes ads & sponsored content, hurting organic reach for creators. To adapt: share niche expertise, use authentic images, craft strong hooks, write longer comments, engage ...

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S.

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.” The trend is actually an experiment by indie singer Sophia James, who ...

Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...