Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

The packaging industry continues to emphasize sustainability, but identifying areas for improvement remains a priority. There are several options for packaging producers looking to make their products ...

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here’s how you can do it, too.

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

“Leaning into sustainable packaging solutions helps us meet consumer expectations today and prepare for the trends to come.” The increasing consumer demand for sustainable packaging is being driven by ...

Digital twins dominated discussions at SEMICON West this year, appearing in keynote presentations, panel sessions, and workshops. The conversation reflected a noticeable shift in how the industry ...