There are organizations where a letter or letters in their logo is manipulated to be different than the others. You may wonder why not write each text on a separate layer and then change the ones you ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...

The Guides in Photoshop and Illustrator are important tools in design. They ensure the proper alignment of elements on the canvas. You cannot always depend on your eyes to tell you if something is ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...