“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Defense strategy has become a booming enterprise, yet its core themes often boil down to a single word—or just a few. Donald Rumsfeld’s tenure in the Pentagon was defined by “transformation,” while ...

Opinions expressed by Entrepreneur contributors are their own. Having a well-defined exit strategy from day one is essential and gives entrepreneurs the power to dictate how they leave their business, ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

As we approach 2025, the world of work continues to shift back to the old ways. But will they work anymore? As many organizations transition back to the office, there are difficulties. Most of those ...

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...