Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them rely on infographics? It’s clear why visual content does so well online. The saying “A ...

Is your chart boring? Try Excel’s people chart to liven things up. Susan Harkins shows you how. A people chart is an infographic, which leads me to a second definition. An infographic tells a story, ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...