You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

You finally ship your product, traffic is trickling in, and people are clicking “Pricing.” Then they bounce. No signup. No checkout. No demo booked. It feels personal because pricing pages sit at the ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes. Explore the entire Law.com network. Enjoy ...