To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas ...

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the intricacies of ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals, ...

Read enough generative AI research and you’ll be convinced that organizations are poised to execute digital transformations around the groundbreaking technology. Except you’d be wrong. Despite the ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. Despite the omnipresence of one-dimensional customer personas, many brands still ...

“A Star is Born” Courtesy Warner Bros. An artistic persona is a created personality an artist embraces—usually, but not always, different from their real personality—for career and performance ...