With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...

As 2024 dawns, technology's lightning-fast evolution casts a glow on a transformed world. The iPhone, barely old enough to drive, and most social media platforms, barely legal adults, stand as ...

Students in Nancy Gifford’s 7th grade science class participate in an annual field trip to Cape Cod National Seashore where they spend the day investigating sea-level rise, salt marsh carbon ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...