July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Let’s be honest: Most mail gets opened, glanced at … and tossed. But every so often, a piece of direct mail earns a second look. Then a third. It lands on a desk. Gets pinned to a bulletin board.

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

With many of our working lives now revolving around the internet, the marketing landscape has evolved considerably over recent years. With social media and email campaigns targeting tens of thousands ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...