Search Engine Land

How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...
The Conversation

AI overviews have transformed Google search. Here’s how they work – and how to opt out

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...
Forbes

How To Make Sure AI Search Finds Your Brand

Plus: How PepsiCo Is Blending Growth And Marketing, TikTok Back In App Stores, Why Netflix Dominates Streaming, Scarlett Johansson Vs. Deepfakes (Again) AI is continuing to shape search, and in turn, ...
The New York Times

Google Introduced a New Way to Use Search. Proceed With Caution.

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...