AI is up, and traffic is down. Here’s how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches. Create content that addresses specific questions people ...

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin, ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...