Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Most airlines have loyalty programs that offer a wide range of benefits for their customers. With each flight that you book with that specific airline, you will earn points or miles that go towards ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

The 224-room Hall Park Hotel in Frisco is part of a multibillion-dollar redevelopment of Hall Park. Here, the pool deck on the seventh-level amenity floor is shown. Brandon Wade / Special contributor ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Sun care brand Sun Bum is working with rewards platform Rediem on The Bum Club, a loyalty program that netted nearly 14,000 sign-ups during a recent soft launch. The Bum Club looks to trade the ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The company’s loyalty program was rebranded to Atmos Rewards last August, but the change brings more than a new name.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases ...