Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...

Brand reputation can make all the difference in how a company weathers a crisis. The best time to start building the positive sentiment and goodwill needed to withstand the strong headwinds of a ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...