For any e-commerce brand, a feature in a major news outlet, a mention on a popular podcast, or a showcase on a hit show is the marketing holy grail. This burst of media attention can trigger a "viral ...

Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing ...

When Delta announced plans to use artificial intelligence to set ticket prices, the backlash was immediate, with consumers raising questions about privacy. The airline said it would not use passengers ...

Swiggy hikes its platform fee to ₹15, its 3rd increase in 3 weeks. Algorithm-driven pricing reshapes food delivery costs, ...

At Las Vegas hotels, dynamic pricing at lobby shops means bottled water, beer, sunscreen and other items could cost you more ...

Kristina Byas is contributor at Investopedia. As a personal finance expert, she has lent her insights and knowledge to numerous financial publications. Her articles have helped readers navigate the ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...