Add Yahoo as a preferred source to see more of our stories on Google. Changes in color perception can occur for several reasons. One common factor is structural shifts in the eye. For instance, a ...

Any walker or hiker can tell you that an uphill path is more challenging than a flat one. But does it literally look longer, too? A study in the May issue of Attention, Perception, & Psychophysics ...

Our eyes alone do not provide us with a continuous and stable view of the world. They jump several times each second in rapid movements called saccades. Because the eye projects the world onto the ...

Inside the Visual Cognitive Neuroscience Laboratory at ASU, researchers investigate how the brain turns sensory signals into meaningful perception. Led by Professor Gi-Yeul Bae at the Department of ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Cold weather does more than change what we crave. It subtly alters how our taste receptors respond to sweetness and saltiness. Lower temperatures can dull certain taste signals, which often leads ...