It’s no secret that when you want to learn something new—whether it be a recipe, a song, or a workout routine—you’ll seek out a how-to video. Your average content creator realizes this and is always ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something. Sarah Tang records social media ...