For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Fort Lauderdale, Florida - January 14, 2026 - PRESSADVANTAGE - Blue Interactive Agency continues to publish resources ...

Learn how to build stronger pages and profiles so the bad result loses attention over time. Bad search results can feel like a permanent stain. A single old news mention, a ripoff post, or a ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Every signal. Every scoring mechanism. Every semantic pattern it uses to decide what content makes the cut. That’s what our search engineers did. They reverse-engineered how Google’s AI Overviews work ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...