In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Optical illusions have fascinated scientists, psychologists, and artists for centuries because they reveal one simple truth about human perception: seeing is not the same as understanding. Your eyes ...

Optical illusions are designed in such a manner that they continue to fascinate people. This is because they reveal how our brain interprets visual information and how our brain can fill in the gaps.