Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Google released Topics, a browser-based API (as part of its Privacy Sandbox initiative) during July's Chrome 115 update. Google designed the API to replace third ...

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites. I am also told Google added this for ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM ...