One of the biggest parts of Roblox is its creation tools. When most people think of it, they focus on the fact that you can make video games within the service, which is what many people do to fill up ...

NEW YORK—Parsons School of Design student Zhenyu Yang once dreamed of crafting chic ensembles for tall and lanky fashionistas. Now, he’s learning to make attire for the truly petite—videogame avatars.

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...