Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and ...

Gutenberg unlocked words. The internet and Google unlocked facts. Now, artificial intelligence (AI) isn’t just unlocking thought; it’s shaping it. Across history, technology has expanded human ...

Google Search may still be the search engine to rule them all, but it’s no longer the best way to find content online. There’s a plethora of AI search engines and platforms that, I’d argue, do a much ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. A crucial part of using technology — whether tablet, laptop, smartphone, ...

Local search is changing fast. Accurate business listings alone do not guarantee visibility or customer attention. AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity now ...

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that ...