The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

It’s been a rough few weeks for Facebook — not to mention its shareholders. After going public at $38 per share in May, the social networking titan has lost nearly half its value, wiping out some $50 ...

Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Launching an ad campaign with Facebook gives your business access to the ...

In a TV interview and before 550 marketers, Facebook’s chief operating officer Sheryl Sandberg insisted that Facebook social ads drive offline store sales in the traditional branding sense - just like ...

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep.