I'm not a doctor. I've never gone to medical school. And I could barely sit through frog dissection day in 7th grade biology (the smell of formaldehyde still haunts me). But, as it turns out, none of ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The very first thing to do when you're ready to start ...

Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Additionally, they have become immune to ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Every business is designed to do one thing: make sales. This is the goal of everything we do. Pretty obvious, right? This should inform all your decisions from here on out. Therefore, if your business ...

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation ...

Many content teams publish content without a real plan. Sure, they might have a spreadsheet with some publish dates, but that’s not a content calendar—that’s a wish list. The end result? One-third of ...

Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough. Unfortunately, ...