A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

Amazon already has an entry in the AI consumer devices space with Alexa, whose upgraded AI-powered version, Alexa+, can run ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

When Amazon announced its new Alexa Plus AI service in February, we were there to check out the demonstrations and hear about the rollout plans. Just one problem with this conversational AI upgrade ...

Amazon Alexa is slowly becoming self-aware. Well, not really. Amazon has added some new features, including the ability to read an entire book, start your Ford Fusion (still in beta), and unlock the ...