Get ready for the Advertising Research Foundation’s annual Re!Think conference, which runs from March 14 to 16 and offers new, ground-breaking research on cross-platform and mobile measurement that ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...