Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...
Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...
The pairing of AppNexus and Rubicon Project have characterized the approach as a “collaborative industry effort” that will make the marketplace a more fair ecosystem by delivering “unbiased ...
Yieldbot on Monday will release an open-source header bidding framework the company calls Pubfood.js. While it gives publishers a new tool to attract budgets from search marketers reaching into ...
The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...
Prebid.org, an independent organisation dedicated to developing and promoting open-source header bidding solutions, has been launched by AppNexus and Rubicon Project. The organisation wants to promote ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring ...
Acquisition Extends Company’s Managed Prebid Strategy and Client Base “RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service ...
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