TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers ...

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags serve as a means of community building and information sharing. In ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for ...

It is every marketer’s dream to get their hashtag trending on Twitter. Over the last few years, I have closely worked with various marketing gurus while participating in numerous events. There were ...