In the middle of the 1980s, legendary motorcycle manufacturer Harley-Davidson was in a full blown crisis: numbers were down, morale was nonexistent, and innovation was a pipe dream. AMF had bought out ...

Harley-Davidson was founded over 120 years ago and has been manufacturing motorcycles in America since 1903. The company's first motorcycle, the Model 1, was designed in 1901 and produced until 1904.

Since the introduction of Harley’s Hardwire Strategy, the American motorcycle manufacturer has been in the fast lane to cater to new-gen riders – and while the results (the electrified LiveWire One ...