In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers ...

I was under the impression that most email marketers were well aware of the advantages of including HTML text - also known as system text - as opposed to graphical text in their messages. But I am ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

Small businesses have to watch their marketing budget more closely than big corporations. With so many marketing tools out there, it’s crucial to invest carefully in the marketing channel that will ...

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? However, something that has and will withstand ...