Many people are sending HTML e-mail for no obvious reason or benefit. HTML e-mail can be recognized by colored backgrounds or typefaces. It sometimes has designs or other decorations in the messages.

By far the most successful campaigns use HTML-based e-mail. Geoff Ossias from MyPoints.com, a provider of opt-in Internet direct marketing services, says, "When we first started the service, there ...

EMAIL is now so much a part of so many people's daily business lives that we all take it for granted. Yet has anybody come across an in-company training programme on the use of e-mail? Does your ...

A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique. The change, which is explained in detail ...

Opt-in news reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise ...