If you use HTML programming for your e-mails, you gain the ability to create a much richer graphic design than available in text-only e-mails. Many audiences react favorably to the graphic elements ...

Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts and where to put the “call to action.” Enter ...

Unless you’ve had your head stuck in the sand this past month, you’re probably already well aware of the hoopla surrounding Microsoft’s latest release of Outlook 2007. Does the recent upgrade from our ...

Some of the best in the business submitted samples to the E-mail Makeover Panel for review at MediaPost's recent E-mail Insider Summit. The samples were very strong. Turns out no one wants a bunch of ...

Q: An editor of mine in Europe has sent me an updated version of my work. But the e-mail file has HTML in its name. How do I convert it to a Word document on my PC? Jeffery Wilson, Anchorage, Alaska A ...

Heidelberg University Hospital has conducted a study to determine how best to get people to read important e-mails about medical prescriptions that might otherwise get lost in the shuffle of spam and ...

Download a newsletter template and send it to a subset of your Outlook or Thunderbird contacts--without the messages getting caught in spam filters. Dennis O'Reilly began writing about workplace ...

Customers will judge your company by how you manage the dialogue of e-mail marketing. So now that you're in their in-box, don't get in their face. Problem: You need an inexpensive yet targeted way to ...

Q. An editor of mine in Europe has sent me an updated version of my work. But the e-mail file has HTML in its name. How do I convert it to a Word document on my PC? A. You have encountered a second ...