The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the Periodic Table of SEO Factors ...

Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway? There’s been much debate and ...