Taking in guest posts might boost your blog's visibility. But, there may be reputation management challenges ahead as well. As Google rules have tightened and link building becomes harder and harder ...

Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience. Despite its usefulness, however, many people have tried it only ...

John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should ...

Opinions expressed by Entrepreneur contributors are their own. At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it ...

Podcast interviews and guest blog posts offer effective book promotion opportunities by allowing authors to connect with niche, invested audiences. Promote episodes through social media and your ...

Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and ...

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first ...

While there are plenty of reasons to guest blog as a way to establish thought leadership and reach a wider audience on different websites, is there a benefit to publishing other people's guest posts ...