A few months back I discovered a shocking bug in how Google handles XML sitemaps, which enabled brand new sites to rank for competitive shopping terms by hijacking the equity from legitimate sites. I ...

Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may ...

Google's John Mueller was asked if it is helps after doing a big URL migration to keep the old XML Sitemap file up for a bit. John said "the effect would be minimal" by using this strategy. The theory ...

Since Google launched XML Sitemaps back in 2005, they’ve added specialized formats to enable site owners to submit content other than web pages. Until now, site owners have had to create separate ...

Google's Pascal Birchler, who has been with Google since this past January, but worked at WordPress since 2014 prior to that, published a new project where Google and WordPress want to integrate basic ...

When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a ...