Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

FREDERICK -- 42 business representatives at a recent seminar didn't have to Google "Web analytics" because an official of the search engine giant clicked with her audience. Google senior associate ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees ...