Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Threat actors use Google Ads tracking templates as a loophole to create convincing Webex software search ads that redirect users to websites that distribute the BatLoader malware. Webex is a video ...

As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters ...

Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers. Google discussed its 2025 year-end report on crawling and ...

Google recommends using "=" and "&" for URL parameters. Non-standard parameter formats like colons and commas should be avoided. While not directly impacting rankings, these guidelines help prevent ...

Google is deploying its own link shorteners, search.app and share.google, for content shared from Discover. The new short links obscure source websites but retain the ability to generate rich previews ...

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search.